From the resource:
"When students write argumentative or persuasive essays, they often ignore the viewpoints of their opponents, the potential readers of their essays. In this mini-lesson, students respond to a hypothetical situation by writing about their position on the subject. After sharing their thoughts with the class, students consider the opposite point of view and write about arguments for that position. They then compare their position with that of their potential audience, looking for areas of overlap. They then revise their arguments, with the audience's point of view and areas of commonality in mind. Examining the opposing view allows students to better decide how to counter their opponent logically, perhaps finding common ground from which their arguments might grow. Thus, the activity becomes a lesson not only in choosing arguments but also in anticipating audience reaction and adapting to it."