Case Study: Advertising on a Budget

Using this case study students can discuss, "How can a marketing team determine the most cost-effective advertising medium that meets their needs and still reaches a wide audience?"
Resource ID#: 218893 Type: Text Resource
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General Information

Subject(s): English Language Arts, Career and Technical
Grade Level(s): 11, 12
Intended Audience: Educators educators
Suggested Technology: Computer for Presenter, Computers for Students, Internet Connection, Microsoft Office
Instructional Time: 35 Minute(s)
Keywords: entrepreneur, entrepreneurship, advertising, target audience, marketing, team work, cost-effectiveness, media, promotions, CTE, Case Study, business ownership
Instructional Component Type(s): Text Resource
Instructional Design Framework(s): Cooperative Learning
Resource Collection: CTE Case Studies

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