Planning and Budgeting a Community Fun Run - Budgeting

Lesson Content

• Lesson Plan Template:

  CTE Lesson Plan

• CTE Course Info and Benchmark Notes

  
  

  Course Title: Sport, Recreation and Entertainment Marketing Management

  Course Number: 8827430

  Career Cluster: Marketing, Sales & Services

  CIP Number: 0252191005

  Course Type: High School Career Prep

• Unit Outline

  
  

  This lesson is designed to be used with the case study, "Planning and Budgeting a Community Fun Run." See CPALMS Resource ID#219823.

• Career Connection

  
  

  This lesson helps students build industry content knowledge by providing them with the tools and experience needed to understand how events are planned and managed in the real world by covering topics like budgeting, revenue, and the logistics around event planning. This lesson embeds the durable skill of metacognition. Metacognition is the ability to reflect upon and understand one’s own thinking processes, enabling one to make informed decisions, adapt strategies, and continuously enhance one’s own learning and problem-solving approaches.

• Learning Objectives

  
  

  Students will be able to:

  - Understand the key components of event planning, including budgeting and revenue generation.

  - Create a detailed event budget, including estimating expenses and forecasting revenue.

  -Present a budget plan to their peers for feedback.

• Prior Knowledge

  
  

  Students should have knowledge of:

  -Basic math skills (budgeting and calculating expenses and revenue).

  -Event planning basics, such as identifying goals, choosing locations, and understanding the purpose of events.

  -Industry vocabulary knowledge(costs, expenses, revenue, and profit).

• Guiding Questions

  
  

  What are the risks of overestimating revenue or underestimating expenses?

  In what ways can events be evaluated for success?

  What challenges can arise when planning events?

• Procedure

  
  

  Introduction:

  Start by engaging students in a group discussion on the importance of fundraising for community development. Find and play a short video about a popular/local charity event or fun run that was successful and discuss the factors that led to its success.

  Integrated Activity:

  1. First, divide students into small groups. Then provide each group with a copy of the case study "Planning and Budgeting a Community Fun Run." See CPALMS Resource ID#219823 and guided questions:

  • What are the risks of overestimating revenue or underestimating expenses?
  • How could the committee evaluate the success of the fun run once it’s completed?
  • What challenges does the committee anticipate in promoting the Fun Run?

  2. Next, provide students with the Budget Template handout. Students will work in their groups and be given the task of planning and budgeting the fun run from the case study. Students will:

  • Create a detailed budget using student handout.
  • Estimate all potential costs and forecast revenue.
  • Generate ways the event could make additional revenue.

  3. Last, groups will present their budget to the class using logical sequence and justificaiton for their choices. Classmates can provide feedback.

  Closing:

  Close the lesson by having a guided discussion that will build connections to students future careers and reflect on their learning:

  • What skills do you think are most important for a career in event planning?
  • Why is it important to understand financial management and budgeting when planning any event or project?

• Teacher Notes

  
  

  Students may need additional time to complete presentation.