Lesson Plan: Design Theory in Brand Development

Lesson Content

• Lesson Plan Template:

  CTE Lesson Plan

• CTE Course Info and Benchmark Notes

  
  

  Program Title (as applicable): Digital Media/Multimedia Design
  Course Title: Digital Media/Multimedia Foundations 1
  Course Number: 8201210
  Career Cluster: Arts A/V Technology & Communication
  CIP Number: 0609070220
  Course Type: CAR-PREP - High School Career Preparatory Program
  CTE Standard(s) or benchmarks: CTE-AATC.912.8201210.1.4
  
  

• Unit Outline

  
  

  This lesson is designed to be used with the case study, “Design Theory in Brand Development.” See CPALMS resource ID# 215261.
  
  

• Career Connection

  
  

  The lesson will help students develop career building skills by making decisions, researching, and planning as a team. They will share ideas and manage their time. They will practice speaking and presentation skills while building industry content knowledge of design theory such as hierarchy, design composition, color theory, typography, balance, repetition, etc.

• Learning Objectives

  
  

  Students will be able to:

  • Create a poster detailing knowledge of one design theory.
  • Present information orally, creating a clear perspective, describing one design theory.
  • Integrate academic vocabulary while presenting one design theory.

• Prior Knowledge

  
  

  Students should be familiar with/able to:

  • Use design software or physical materials for poster creation.
  • Some knowledge of design theory.
  • Some knowledge of the design process.
  • Conduct research using reliable sources.

• Guiding Questions

  
  
  • What might make one design better than another?
  • What theories of design are most important to consider when designing multiple, but consistent branding elements for a client?

• Procedure

  
  

  • 1. To introduce the lesson, review basic design theory vocabulary through visual examples. Explain the importance of design theory. Have students discuss their prior knowledge or find their own visual examples of design theories such as the vocabulary terms hierarchy, design composition, color theory, typography, balance, repetition, etc. They can discuss with a partner and then ask a few groups to share their responses with the class.

    2. Pose the following discussion questions before reading the case study:

       • What might make one design better than another?

       • What theories of design are most important to consider when designing multiple, but consistent branding elements for a client?

    3. Read case study, “Design Theory in Brand Development.” See CPALMS resource ID# 215261

    4. After reading the case study, ask the following questions as a whole group discussion. As students share their responses, allow discussion and debate. Students answers may vary.
       • What might make one design better than another?
       • What additional questions should Calvin ask?
       • Why is it important for Calvin to do research prior to his designs?

    5. Put students into groups of 2-4 students to discuss, “What theories of design are most important to consider when designing multiple, but consistent branding elements for a client?”

    6. Assign or allow groups to choose one design theory to research and present through poster creation (hierarchy, design composition, color theory, typography, balance, repetition). No more then two groups should research the same theory.

    7. Students will research the theory of design and explain why the theory is important to consider when designing branding elements for a client. They will create a poster that defines and visually demonstrates the design theory. The poster should show the name of the theory and include a visual example of the how the theory could be used in Calvin's designs for Harper's business. Students may use their choice of resources to create the poster (available physical or digital tools).

    8. Once they are complete, the students will present information about the theory, orally, creating a clear perspective while integrating academic vocabulary pertaining to their assigned design theory. They should explain why the theory is important to consider when designing branding elements for a client. Presentations should be 1-3 minutes each.

    9. Upon conclusion of the lesson, students will answer the following questions on an exit ticket:

       • What design theories would work well together when designing the menu at Harper’s popsicle shop?

       • Using your color theory knowledge, what colors would be best to use for the logo design? Why?

       • How can Calvin use repetition to create consistency between design elements?

• Teacher Notes

  
  
  • Students may create posters on paper, poster board, or using available digital tools.
  • This lesson may be completed over multiple class periods if needed.